Vol. I · Issue DEMO-B · 2026-05-11
1960s brutalism
Brutalist Concrete
Mass as expression — every shadow weighs something.
THE SUPER PALETTE · 4 DISTINCT COLORS ACROSS 6 PINS
Hover any square for hex + pin count. Order: combined frequency across pins.
HERO PALETTE
#3A3A3A
×6
#5A5A5A
×4
#1A1A1A
×3
#CCCCCC
×2
TYPOGRAPHY
- Helvetica Black display
- all-caps headlines
- monospace caption
LIGHTING
hard noon overhead — sharp shadow, no fill
MATERIALS
- — poured concrete
- — rebar
- — steel
- — glass block
MOOD
austere · monumental · restrained · civic
TENSIONS
- austere vs. maximal — minimal palette deployed at monumental scale
Do
- — lead with mass
- — all caps for headlines
- — no rounding on anything
Don't
- — warm tones
- — rounded corners
- — serif display
PIN INDEX · CLICK ANY PIN FOR THE BREAKDOWN
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